Red Bull Case Study Example | Topics and Well Written Essays - 250 words

Red Bull - Case Study ExampleThe responsibility for the success of the worlds No. 1 energy drink is sh ared by the companys 7,758 employees most the world (compared to 6.900 in 2009). The Red Bull headquarters are based in Fuschl am See, not far from Salzburg, Austria (Red Bull, N.D., par. 3). The case study hereby aims to declare oneself issues pertinent to a comprehensive evaluation of the marketing program designed specifically to enhance the brand image of Red Bull and to maintain and fix market leadership. Conclusion The case study was able to achieve its objective of exploring the comprehensive details of Red Bulls branding strategies. The highlights of the discourse would conk out that through Red Bulls strategy not to select a specific target market, it was able to design programs pertinent to product, packaging, place, price and promotions that are applicable to diverse clientele. The need to maintain and sustain marketing momentum through brand extension and awareness o f competitors strategies, coupled with extending to non-drink markets hand over been positively instrumental to reviewing its positioning and acquisition of an innovatively different marketing focus.