The legal issues that housekeeping department forced to confront Essay

The legal issues that housekeeping department forced to confront - Essay Example Some rooms are also interconnected rooms to serve an efficient accommodation purpose to many guests and big families. Other hotels also offer suits to the guest (Winter, Doris & Hatfield, 1989). Hotel offers laundry, dry cleaning facilities, and shoe polishing services among many others in an attempt to make the business environment comfortable through offering these special services. Some restaurants are connected with a bar that sells liquors to guests and this act as a good source of revenue. There are also banqueting, meeting and private party facilities in some big hotels that generate revenue when conferences, meetings or even seminars are held there. Resort hotels have recreational facilities like swimming pool and spa and try to make their place as pleasant as possible through using nice colors, attractive furnishing and most importantly a well kept and efficient staff (Alan & Wortman, 2005). The department of housekeeping determines largely whether the guests are satisfied when they visit the hotels. This is achieved through fine accommodation and quality service provision to the guests so that they are exited with their visit and stay in the respective hotel. The guest satisfaction and the hygiene factor are the primarily objectives that should be present in any given hotel ( Sudhir, 1985). The major revenue in hotels is generated by the rooms and the rooms that are not sold in any given night result to lose of revenue for ever. Loosing guests in the rooms can be attributed to poor hygiene factor, poor cleanliness, lack of modernization etc. A guest spends more time in the room alone than any other part of the hotel and hence a clean and hygiene environment will be of great significance. The guest may check whether the place is dusted off, whether the room is clean and may lose confidence of the place if this is not the case. Dirty and disorderly draws may deter him from putting his/her clothes down. The guest will be pleased when the

Female Dishonor in The Death of Woman Wang Essay

Female Dishonor in The Death of Woman Wang - Essay Example Woman Wang is an ill-fated personage who symbolizes the pervasive silence or constrained muffling of women. Spence unearths the judicial system in the Qing dynasty and demonstrates the odds which were against women. Woman Wang does not speak much and one observes that her husband and illicit lover are the ones who hold primary discourse. Because of the shameful circumstances surrounding her ignominious death, the law dictates that no one has the right to touch her. Only another old village woman can do a post-mortem examination to probe the cause of death. Woman Wang, as a result, attained an ‘untouchable’ and outcast position.   Ã¢â‚¬Å"Throughout much of Chinese history, mortal-moral women have been held in highest esteem†¦the one central characteristic of their appeal was that they served as moral exemplars†¦ role models and as ideal cultural archetypes† (Peterson) Chinese historic annals applaud chaste women. On the other hand, the dishonored women w ould fade into oblivion, names forgotten or expunged from records. The survival of the mini-narratives through Spence’s account signifies that even the women with alleged marred reputations still deserved a place in history and their tales mentioned.   Illegitimate legal practices riddled the Chinese justice system, ensuring that women would be voiceless or unable to prosecute their abusers. Women were labeled as natural fornicators; therefore, cases of rape go unpunished. The prejudiced system comprised of Emperor, magistrates, diplomats, literati, and husbands. Also as a result of gross inequalities, men have unrestrained freedom to leave their wives and forsake their children to pursue another lover (Jurich 12). The dishonor of women is a reflection of the cheap worth put on their lives by society. In one scenario, Woman T’sai’s husband runs through her estate after marriage in dissipated living. He then plans to sell his wife as prostitute to continue drinking and gambling. This brief outline demonstrates a practice which was not only common, but also accepted (Hughes 16). Prostitution is one of the lowest ranks to which a woman in the moral-conscious society in China could sink. Ironically this ‘industry’ which exploited women thrived. The subject of prostitution is therefore a hypocritical contradiction, which allowed men unlimited latitude for sexual relations and imposing restraints on the woman. Spence unfolds a story of another notorious death of a woman – pushed by her forlornness to suicide. Nan San Fu agrees to marry a woman named Tou. Here, the reader observes the carefree, wayfaring man, the desertion of dishonored women by fiancà © and family, socioeconomic and emotional depression, a last petition and suicide.

Eating Together The Culture Of Friday Family Dinner

Eating Together The Culture Of Friday Family Dinner Once in a few hours we think of food and chances are that we at least eat once per day. In the family setting food is easily accessible and for others it may be scarce because of the economy or the geography (Fieldhouse, 2008). At least, a large portion of families can afford what they want whenever they want while others must carefully plan on what they purchase. Nonetheless, no one can escape the biological need of food. This is to say that, everyone must eat at regular intervals whether the food is more or less nutritious. It is true that eating is a necessity of life itself but food also forms a crucial part of the cultural rituals and social relationships. Most importantly this paper addresses the family meal tradition as a symbol and material means of bringing family members together (Fieldhouse, 2008). Across different cultures and time, the aspect of food sharing is a universal medium that expresses fellowship in regards to the values of duty, sacrifice, hospitality and compa ssion. Food sharing is a gesture of friendship also symbolizing trust and interdependency. My family in particular views the Friday night dinner as a window into social bonding and relationship. As my father has always said, people you eat with define the members of your social group and the kind of food you share is a clear indication of the closeness of the relationships. For instance, there are coffee-breaks with colleagues, casual lunch or dinner with acquaintances, and of course informal dinner around the family table for family and friends. Perhaps a common picture that comes in our mind when it comes to the aspect of family dinner is a happy nuclear family with a mom, dad, and kids sitting in a nicely laid table. This is an image that perpetually describes my familys Friday night dinner. This is a tradition that my great grandparents firmly inspired as a cultural idea to be emulated as ultimate symbol of family stability and unity. This paper will look at the different roles of family members in the sustainability of Friday night family dinner examining the traditio n using the Freudian theory, the family theory, and ecological system theory. The paper also takes special considerations on the reflection of this tradition in regard to the influence on the future and its influence on the family. Family Dinner And Family Members The Purpose As a tradition, the family meal symbolizes a shared family life. Family dinner on Fridays in our family organizes the family bringing us together. This heavily contributes to our social well-being while providing predictable structure to our Fridays which is often psychologically reassuring. The success of family dinners depends on a number of factors such as the skills for preparing the food and food-buying (Fieldhouse, 2008). The appearance of the family table requires a lot of time and skilled activities that calls for both physical and mental decision making. In our family, everyone is involved in this activity; that applies to the food buying, preparations, laying the table, and serving. With our participation, it not surprising that the provision of this family meal is a symbolic demonstration that we care for our family unity and stability. This veers more on love, obedience, respect, and gratitude. From the shopping to table clearing, each family member participates in a resp onsible exercise that promotes solidarity in the family. For the longest time we havent experienced a family tension because we share a lot in our conversations at the dinner table. To The Parents During our family dinners my parents focuses on teaching us the way forward on behaviour and in particular civilized behaviour such as saying thank you and please. Excusing yourself before you the table, placing your elbows on the table, and talking on mouth full is normally discouraged. At this time, my parents taught us developmental skills such as manipulating chopsticks, literacy skills through family conversations when exchanging stories. This may seem sheepish but these are the basic fundamentals toward life and social interactions. During conversations, my parents learn more on our interests and attitudes. From these meals, my mother in particular gauges our moods and needs in the end help us solve our problems. My parents monitor the family and ensure that everyone attends to maintain the stability and unity in the family. To The children (Me) For the children the dinner table is crucial place for socialization (Fieldhouse, 2008). This is a prime setting for socialization concerning the norms and rules on family values, accepted behaviour, and expectations. From a nutritional perspective, the children learn what is considered acceptable; basically the foods and non-food. From the family dinners my siblings and I have learned manners and restraints on behaviour that the wider world requires. Through family conversations we learned of our parents attitudes and interests in relations to the world. We always help our mother prepare for the family dinner. As the eldest, I helped my mother prepare the foods and especially the vegetables and desert while my younger siblings have always prepared the table. Though a happy family, we have our setbacks. At the end of the day family members who are already tired after a busy day at work or school and probably maybe irritable meet for a family meal. Discord may arise perceived at the table maybe because of the unacceptable behaviour and injustices. Refusal to eat, complaint on bad cooking or lack of gratitude on what was served on the table are some of the things that can lead to these discord at the dining table. This can turn the peaceful mealtime into battlegrounds were verbal arguments are used as weapons which leads to a resentful silence. Therefore, family dinners have many positive virtues that are occasionally fought with difficulties and negative outcomes which greatly depend on the parenting styles. The Examination Freudian Theory Of Defense Mechanisms In psychology, Freuds input cannot be discredited in the psychodynamic theory. Even though people are no longer believing and utilizing many theories and conclusions, the basis of psychodynamic theory still form a role in theories in psychology. Frauds ego defense is one of the last remaining theories. This is also known as defense mechanism said to actively operate without the consent of the person. These defenses are significantly important when dealing with individuals inter threats. Typically, the ego defense pacts with the thoughts that are unconsciously threatening. Denial. This is perhaps the best known defense mechanism that describes situations where individuals are unable to acknowledge the obvious or face reality. This is the outright refusal to recognize what had happened or what is currently occurring. There was a time my brother and I boycotted the Friday family night dinner and we were hit the movies instead. This started bothering us as we kept thinking of the freshly made lasagne and the family conversations. We were defending ourselves from the happening of our family tradition but the realty soon checked in and we were unable to hold it anymore. Repression. On its basic form, this mechanism is self explanatory. The mechanism acts to keep the information away from the conscious awareness. Keep in mind that memories do not just disappear but they tend to continue influencing our behaviour in the future. For instance, my family and I have repressed memories of shared meals since my childhood which I intend to pass on to my kids. Fixation. This is the stunted movement that individuals feel between psychosexual stages when they experience excessive anxiety and frustration in regards to the next stage of progression. The individual remains fixed on a particular stage. My family and I are fixed to our Friday night dinner and the values it carries. This is a legacy that has been there since the times of my great grandparents. Displacement. This involves taking out the feelings, frustrations, and impulses on less threatening people and objects such as the spouse, pets, and children. A good example to this form of defense mechanism is displaced aggressive that would otherwise lead negative consequences such as urging with the supervisor and instead expressing the anger to people who are less threatening. I remember there was a time that my father had a bad day at work possibly from the pressures from the upper management passing this bitterness to us at the family table. The Theories Ecological Systems Theory (Human Ecology Theory) This theory states that the development of the human beings is inclined to the various types of ecological systems. Urie Bronfenbrenner formulated this theory to explain why we normally behave differently comparatively to how we behave in the presence of our family, work or at school. The human ecology theory accounts that throughout our lifespan we encounter dissimilar environments therefore influencing the way we behave in degrees that vary. These environments are: Micro system. This is the environment setting that we directly have in life such as the parents, friends, teachers, neighbours, and people who surrounds us. We directly have social interaction with these social agents in this setting. In this system, individuals are not passive recipients in regard to experiences, but interactive in the establishments of the social settings. In the course of the family dinner we interact with each other in the establishment of a harmonious family setting. Mesosystem. This involves the interaction of Microsystems in an individuals life. In other words, a work-related experience can be connected to the family experience. For instance, from the family dinners, my parents have taught me civilized manners and respect for others which have helped me establish positive attitude toward by siblings, peers, and teachers. This has also made me feel wanted by people who are actively involved in my life. The exosystem In this system there exists a link where an individual does not have any actively involving role and the context where he or she can actively participate. I am attached to my father than my mother and a few ago my father got a promotion and here and then he was travelling to Africa for a few months for work for several months. We all missed our father and during our Friday night dinner my mother spearheaded and listened to mealtime conversations sometimes she was supportive and sometimes she was not. In the end this made my bond with my even tighter because she was always there when my father was away. The macrosystem This is the actual culture of a person that involves the socioeconomic status of the individual, race, ethnicity, and most importantly the family. Being born in middle class family makes us hard workers and thus the reason why we meet as a family once in a week for dinner- Friday nights. The chronosystem This environment entails the shifts and transitions throughout our lifetime. This engages the socio-historical context influencing an individual. For instance, my great grandparents emphasized on family meals and culture that been passed over in different generations which has positively affected our lives, relationships and how we view the world. The family systems theory This is a theory that considers family as an emotional unit integrating systems thinking when describing complex interaction. For instance if there is anxiety among family members, the anxiety may escalate infectiously affecting all of them. And if this anxiety goes up, the connectedness of the members become stressful than comforting eventually making them feel isolated, out of control, and overwhelmed. Triangles `These are the basic units of stable relationships. These are a system that entails three-person relationships which is seen as the smallest building block of a larger emotional pool. There is no stability in a two-person system and therefore calls for a third party. This is because the tension keeps on shifting between two people is higher than the one involving a third person. When there is too much tension to be contained in one triangle it spreads to a series of interlocking triangles. This is what happens in our family dinner conversations. Sibling position In every family each sibling has a certain position which defines how the children will interact. This influences the childs behaviour and development which predictably have common characteristics. For instance, as the first born in my family i tend to gravitate the leadership position which makes my siblings the followers. During the family dinner meal, my siblings look at me to tell them what to do if i am the one preparing the meal.- who to prepare what or even shop. Differencing This is the capability of separating thinking and feelings. Undifferentiated individuals can separate the way of thinking and the feelings because their intellect is controlled by the way they feel. Thinks makes them not to think rationally while at the same time they are unable to differentiate their feelings form others. Therefore, differentiation is the abily to free yourself from the family, the realization of your involvement in a conflict and not blaming others, and being able to relate with others at emotionally. At times during our dinner times conflicts may arise but we have always solved it before it escalates. We admit to our faults and forgive each other which make us differential. The Reflection On The Tradition (1 page) Is it positive or negative? As a socially integrative function, a share meal brings people together in a web of reciprocal obligations and shared social relationships. Well, we suppose can say that one important aspect that brings people together is a family meal and if people do not gather for this family meal then the crucial weft of the family is sent to abyss (Fieldhouse, 2008). As a routine tradition, Friday family dinner has been most frequent planned ritual in our family which normally take place in our family house. The understanding over time The family meal and dinner in particular has come to represent the dynamics of the family and overtime generations are lamenting on its demise. As early as the 1920s, people were expressing worries on how the leisure activities such as the invention of the car came undermine the value of the family meals (Fieldhouse, 2008). In the times of change, family meals represented stability and perhaps the lament of the lost family may actually be the reactions to feared change in the arrangements and structures of families. The influence and the future In the olden days, dinner was seldom as a ceremonial event (Nancy, Carolina, Time, 2006).

GENDER ROLES IN LITERATURE :: essays research papers

Many people think that boys in our culture today are brought up to define their identities through heroic individualism and competition, particularly through separation from home, friends, and family in an outdoors world of work and doing. Girls, on the other hand, are brought up to define their identities through connection, cooperation, self-sacrifice, domesticity, and community in an indoor world of love and caring. This view of different male and female roles can be seen throughout children’s literature. Treasure Island and The Secret Garden are two novels that are an excellent portrayal of the narrative pattern of â€Å"boy and girl† books. When thinking of books that seem to be written specifically for young boys, Treasure Island is a book that comes to many minds. Treasure Island is the epic tale of thrill seeking and adventure. Stevenson’s main character is a small boy, Jim, who gets to go away from his mother and embark on a trip across the ocean. There are sea fearing pirates, sword fight, and bloody killings. These are typically things that interest boys. Stevenson also follows the literary pattern described by Perry Nodelman in his book, The Pleasures of Children’s Literature. He describes that many novels written by men follow a pattern when it comes to the plot of their stories. â€Å"There is an unified action that rises toward a climax and then quickly comes to an end† (Nodelman 124). Treasure Island follows this pattern. The novel moves towards the climax of finding the treasure and then ends quickly without too great of detail with how the treasure money is spent or what happens in the character’s lives. In many ways, Treasure Island exemplifies the narrative patterns of a â€Å"boy book.† On the opposite end of the spectrum, The Secret Garden seems to be written for girls. The Secret Garden’s main character is a young, orphaned girl named Mary. The story focuses on Mary finding friends, becoming a better person, and a family coming together at last. Frances Burnett seems to follow two literary patterns described by Nodleman. The first is that she seems to write more about domestic events rather than adventures. Although the garden is an adventure for Mary, planting, weeding, and tending to the garden are chores that many would associate with women. The other literary pattern she follows is how the plot is laid out. Nodelman describes plots of novels written by woman as having many less-intense climaxes rather than one.

Herman Miller

HERMAN MILLER 1. Describe Herman Miller’s strategy. Is there evidence it has produced a competitive advantage and good financial performance? Explain. They focus on a growth strategy, through innovative products and production processes. Reinvention and renewal. They survived the Great Depression and multiple recessions, recovered from the dot-com bust and were able to continue expanding overseas. They adapted to save the company, by introducing new designs. In 1996, Herman Miller began an aggressive drive to reinvent its operations and established a fruitful relationship with the Toyota Supplier Support Center. Unique to the office furniture industry, the relationship enabled the company to adopt and implement world-class, lean manufacturing processes based on the Toyota Production System principles. Through the Herman Miller Production System (HMPS), the company dramatically reduced manufacturing square footage and inventories, cut lead times for standard product from 8 weeks to as little as 10 days, and significantly grew sales and profitability. Another component of the HMPS lean initiative focuses on the company’s people and their development, complementing Herman Miller’s long history of employee participation. Herman Miller believes its success in achieving operational excellence depends on the motivation and thinking of its people to solve problems and drive improvement. -They focus more on high quality products that is why they were not dramatically hit by competition from overseas, also because they were already in some of these markets. They’re manufacturing strategy limited fixed production costs by outsourcing component parts from strategic suppliers, which increased variable nature of its cost structure, which is their competitive advantage, which is reflected in their financial performance, from 2006-2010 their gross profit margin remained relatively constant. Top to bottom it works/ demonstrate their business in their own office. All employees are cross trained. Flexible manufacturing where a production line can do multiple jobs Both differentiation and low cost provider increase their margins . How have the company’s values shaped its strategy and approach to strategy execution? Provide illustrations of how these values are reflected in company policies. They treat all workers as individuals with special talent and potential. They respect all employees, which fuelled the quest to tap the diversity of gifts and skills held by all, in an environment where people felt comfortable taking risks. In 19 50, developed a Scanlon Plan (productivity incentive plan), which reflects values, equity and justice for everyone in the company. Employees felt empowered a new manager took his safety glasses off and an employee yelled at him to put his safety glasses back on. The company’s beliefs were also reinforced through the employee gift committee and environment quality action team, which distributed funds and other resources based on employee involvement. They became a responsible corporate citizen through minimizing their waste which was both environmentally friendly and cost-effective. Shared gains and pains. Top executives took 10% pay cuts consecutively to avoid letting staff go, received less than competing firms top executives, which shows their commitment to the â€Å"team†. They have committees for sharing ideas on improvements and how to increase profitability. Even through project purple, one out 1000 companies would do that, increasing spending for the sake of tomorrow while cutting back to survive today, they worked as a team for a common goal, leadership and decision making was shared within the team and across the organization. Their values carried over to all functional areas of business. 3. What is your evaluation of HMI’s financial performance? How does its performance compare to prior years? the competition? Their financial performance is not bad, considering they were able to recover from many recessions. From 2006-2010 their gross profit margin remained relatively constant, however during hard times when sales dropped by 19% in 08 and 09 current liabilities were a little higher than usual and net profit margins began falling from 7. 6% to 4. 17% and 2. 15% in 2010. Which the whole industry took a hit with external trends on the rise: telecommuting which decreased the need for office equipment for all employees, increase toward ergonomically correct office furniture, competition from overseas cost of raw materials. Revenues are falling 4. Until 2003, HMI offered lifelong employment. How did this practice affect the company’s ability to staff the organization with managers and employees capable of executing the strategy? How did this practice build the organizational capabilities required for successful strategy execution? It enabled them to hire people that had talents and skills that match the needs and wants of the commercial enterprise, they redesigned benefit plans to be more portable, to decrease the cost of changing jobs for employees whose gifts and talents no longer matched customer needs. Its bundled capabilities are yielding a sustainable competitive advantage, by retaining employees. 5. Do non-monetary incentives facilitate strategy execution at HMI? Explain. Yes, it becomes engrained in the employees, part of their values and beliefs. The concierge services’ goal is to provide employees with assistance and help to be successful balancing responsibilities—at work and home. 6. Describe the culture at HMI. Would you characterize HMI’s culture as healthy and largely supportive of good strategy execution? Explain. Yes as, Herman Miller instituted a formal program of participative management. An organization of employee-owners, the company is committed to problem-solving design, uncompromising quality, and customer satisfaction. Herman Miller instituted an employee stock ownership program in 1983. To aid the decision-making process, Herman Miller uses a performance indicator, measurement, and compensation system called â€Å"Economic Value Added†. EVA is an internal measurement of operating and financial performance that is linked to incentive compensation for all employee-owners, allowing the company to shift its focus from budget performance to long-term continuous improvements and the creation of economic value. The result is a highly motivated and business literate workforce that challenges convention and strives to create increasingly greater value for both customers and owners. Every month the company and all employees review performance in terms of EVA, which has proven to be a strong corollary to shareholder value. The responsibility of employee ownership requires capable people to meet high expectations. Herman Miller believes that inclusiveness is critical to the company’s success—today and for the future. 7. What recommendations would you make to Herman Miller’s CEO Brian Walker to improve the company’s current financial performance? Does the company need to radically alter its strategy because of poor economic conditions? Should it improve its approach to implementing the strategy to reduce costs and improve efficiency? Explain. I would recommend maintaining the current strategy of being the most innovative company, however reduce costs and improve efficiency as they did to weather the storm in the previous recession. Open new market by providing products at a lower cost same quality though and target schools hospital and nursing homes.

Google Case Study

Katherine Carter Strategies and Policies Case Study 8 Internet Search and the Growth of Google In 1997 the domain name google. com was registered by two Stanford students name Sergey Bring and Larry Page. In 1998, it became a privately owned, incorporated company known as Google Inc. Within 6 years of its inception, Google acquired 75% of US web search market. Even the word â€Å"google†, became a verb in our society as one would say, â€Å"let’s google him! †. Google revolutionized the internet search industry by charging its advertisers differently that ever done before.First, they auctioned off certain â€Å"key words† and when such key words were typed in a query, web users were directed to those advertisers web page. In addition, advertisers were charged on a â€Å"per click† based upon how many users actually clicked on their page. By 2010, 70% of all internet advertising was being spent at Google. That same year, Google had $29. 8 Billion in revenues with $8. 5 billion in net profit. Google’s mission is to organize the world’s information and make it universally accessible and useful.The Google we know organizes the world’s internet information and makes it accessible to us via its search engines using algorithms and state of the art technology. Even though Google currently at the top of their field currently, they still have competitors. Their business model must be changed continually to stay abreast of new ideas, new technology, and new competitors. Strengths Most efficient search engine on internet Brand equity – most recognized brand name Needs very little end user marketing Very strong R and D skillsProvides an interface to approximately 88 languages State of art technology Not biased towards advertisers Ability to manage strategic change Executive Management Large cash flow Default search engine for many Innovative culture Comprehensive product mix Weaknesses Business model is complex Eccentric practices confuse/anger investors Poor product marketing Inappropriate organization Growth without direction Cumbersome hiring practices Opportunities Increase demand for information International market Computer literacy on the rise Expands profits with diversificationExploits new market segments Applies R and D skills in new areas Enters into new related businesses Applies brand name capital in new areas Seeks fast market growth Threats Legal challenges Multi industry competition Specialized search engines Click fraud Advertising space becoming more competitive RECOMENDATIONS Internet advertising is expected to continue to grow with search based advertising to account for 41. 2% of all U. S. Online advertising. Google will need to maintain its market dominance in order to stay on top of this game.As evidenced by Microsoft, who spent and lost billions attempting to build a search engine to complete with Google, it is most likely that competition will ultimately come from cooperation amoungs competitors. Recently, Microsoft and Yahoo have teamed up. Facebook also presents a threat to Google as it currently has in excess of 750 million users. Microsoft has invested over $210 million in Facebook. In order to continue to dominate, Google must continue to increase its offering of services such as e-mail (g-mail), a calendar, and photo sharing.This will lead to further loyalty with users. They must also continue to search for new areas of income thus diversifying. As example of this is â€Å"google apps† and the word processing program â€Å"Writely†, both developed to compete with Microsoft. Another example is the Google’s operating system for smart phones known as Android. Android let the market with a 31. 5% share of all smart phones sold in 2011. Analysts contend that Google’s new product offerings have a mixed success record. Google must refine their R and D to pick more winners to be developed and offered to end users.Thi s mixed review of new products no doubt stems from the current corporate structure. It is reported that there is no current efficient allocation of corporate personnel resources and massive duplication amongst those resources. This and other employment strategies must be addressed. Google must also search for future partners to team with to further broaden income and user loyalty. An example of a partnership is the one between Google and U Tube. Should Google not find and further these potential partnerships, it competitors surely will. Google Case Study Katherine Carter Strategies and Policies Case Study 8 Internet Search and the Growth of Google In 1997 the domain name google. com was registered by two Stanford students name Sergey Bring and Larry Page. In 1998, it became a privately owned, incorporated company known as Google Inc. Within 6 years of its inception, Google acquired 75% of US web search market. Even the word â€Å"google†, became a verb in our society as one would say, â€Å"let’s google him! †. Google revolutionized the internet search industry by charging its advertisers differently that ever done before.First, they auctioned off certain â€Å"key words† and when such key words were typed in a query, web users were directed to those advertisers web page. In addition, advertisers were charged on a â€Å"per click† based upon how many users actually clicked on their page. By 2010, 70% of all internet advertising was being spent at Google. That same year, Google had $29. 8 Billion in revenues with $8. 5 billion in net profit. Google’s mission is to organize the world’s information and make it universally accessible and useful.The Google we know organizes the world’s internet information and makes it accessible to us via its search engines using algorithms and state of the art technology. Even though Google currently at the top of their field currently, they still have competitors. Their business model must be changed continually to stay abreast of new ideas, new technology, and new competitors. Strengths Most efficient search engine on internet Brand equity – most recognized brand name Needs very little end user marketing Very strong R and D skillsProvides an interface to approximately 88 languages State of art technology Not biased towards advertisers Ability to manage strategic change Executive Management Large cash flow Default search engine for many Innovative culture Comprehensive product mix Weaknesses Business model is complex Eccentric practices confuse/anger investors Poor product marketing Inappropriate organization Growth without direction Cumbersome hiring practices Opportunities Increase demand for information International market Computer literacy on the rise Expands profits with diversificationExploits new market segments Applies R and D skills in new areas Enters into new related businesses Applies brand name capital in new areas Seeks fast market growth Threats Legal challenges Multi industry competition Specialized search engines Click fraud Advertising space becoming more competitive RECOMENDATIONS Internet advertising is expected to continue to grow with search based advertising to account for 41. 2% of all U. S. Online advertising. Google will need to maintain its market dominance in order to stay on top of this game.As evidenced by Microsoft, who spent and lost billions attempting to build a search engine to complete with Google, it is most likely that competition will ultimately come from cooperation amoungs competitors. Recently, Microsoft and Yahoo have teamed up. Facebook also presents a threat to Google as it currently has in excess of 750 million users. Microsoft has invested over $210 million in Facebook. In order to continue to dominate, Google must continue to increase its offering of services such as e-mail (g-mail), a calendar, and photo sharing.This will lead to further loyalty with users. They must also continue to search for new areas of income thus diversifying. As example of this is â€Å"google apps† and the word processing program â€Å"Writely†, both developed to compete with Microsoft. Another example is the Google’s operating system for smart phones known as Android. Android let the market with a 31. 5% share of all smart phones sold in 2011. Analysts contend that Google’s new product offerings have a mixed success record. Google must refine their R and D to pick more winners to be developed and offered to end users.Thi s mixed review of new products no doubt stems from the current corporate structure. It is reported that there is no current efficient allocation of corporate personnel resources and massive duplication amongst those resources. This and other employment strategies must be addressed. Google must also search for future partners to team with to further broaden income and user loyalty. An example of a partnership is the one between Google and U Tube. Should Google not find and further these potential partnerships, it competitors surely will.

Spirituals essays

Spirituals essays As slaves, Africans had to make many mental adjustments in order to survive in a foreign land. These adjustments are well shown in their poetry and music. Spirituals were the first form of African American music. They were the songs sang by the slaves on American plantations, that expressed feelings about freedom, religion and death. Spirituals were the songs of the children of disappointment. The central theme in spirituals was the divine liberation of the oppressed from slavery. This theme is quite often shown in spirituals such as in Swing Low Sweet Chariot I looked over Jordan what did I see, coming for to carry me home, a band of angels coming after me, coming for to carry me home. This spiritual expressed fellings of freedom through Slaves rejected white distortions of the bible, which emphasized the obedience of slaves to their masters. The basic idea of the spirituals was that slavery contradicts God; it is a denial of his will. The songs proved the slaves beliefs that human servitude was not reconcilable. The message of liberation in the spirituals is based on the biblical contention that Gods righteousness is revealed in his deliverance of the oppressed from the shackles of human bondage. That message showed the slaves confidence in God. The faith of black people was hence grounded in the faithfulness of Gods word revealed through the scriptures. African American music is not an artistic creation for its' own sake; yet it relays feelings and thought of African American people and the mental adjustments they had to make in order to survive in a foreign land. Spirituals were of the first form of African American music. They were the songs sang by the slaves on plantations that expressed their freedom, religion, and death. The songs told of suffering and unvoiced longing toward truer worlds of misty wanderings and hidden ways. Through all the sorrow songs there breathes a hope, and faith in the ultimate ...